Digital – Good Juju

Originally published by the Economic Development Council of Seattle and King County in Northwest Economic Insight – Oct. 2014

Seattle’s moniker “Cloud City” has gained more and more traction in recent months as our region affirms itself as an international hub of cloud computing. The strength of our region’s information technology economy is evident in the continued prowess of major tech players, startup growth and investment, and the concentration of tech talent in King County. The unforeseen virtue of the IT industry is its transferability.

It begins with education. A graduate with a computer science degree isn’t confined to the IT industry. That graduate can apply his or her skills to just about every industry. Aerospace, clean technology, life sciences, and fashion all employ large IT departments working on a variety of projects, like digital fabrication, medical devices, and app development. The computer science degree becomes more and more transferable as industries see opportunity in adopting new technologies.

What’s truly exciting about IT transferability is the enabling of collaboration. In our region’s strongest industries, a unique nexus is formed with IT. These intersections drive the collaborative innovation we see in our region. Our airplanes are built more precisely, our buildings are more energy-efficient, and our medical devices are using cutting edge wearable technology to monitor our health (and can be fashionable to boot!). IT has even managed to overhaul the historically non-tech industries to adapt to changing consumer behavior (note how you’re reading this story today). The cloud alone has contributed to much of this collaboration as it has transformed communications, the workplace, and how we do business.

Not only have we confirmed the vitality of the local IT sector, we have transferred that vitality to the rest of our region’s economy. Think of this in terms of an old adage: a rising tide lifts all boats. Clouds have formed and tech innovation has rained down all around us. Let’s continue to ride the IT wave!

In casual conversation, I frequently run into references of “bad juju.” In most instances the reference is reactionary, conveying the sheer negativity of an unfortunate occurrence. We’ve all made or heard the reference. Frankly, I’m sick of my beloved nickname, Juju, being restricted to connotations of hardship and misfortunate.

I’m here to bring you nothing but Good Juju.

It’s time to change the status quo. I’ve created an ecosystem where bad juju ceases to exist and is replaced by only that which is positive, wishful, and, well…good. The only business in which I choose to engage is positive. My business brings Good Juju.

Good Juju Consulting is a sanctuary where brands discover their Good Juju, enabled by integrated marketing communications that create connections and build relationships. This is what will keep your audience engaged, whether you’re communicating with consumers, employees, key stakeholders, or the greater community. Good Juju stands by one simple truth: communicate value to succeed. Let’s eliminate all of the bad juju that exists in the forecast and proactively uncover some Good Juju.

No, this is not a “Hello, World” blog post. This is more than that. Consider this a, “pleasure to meet you and thanks for stopping by” post. Take a look around. Hang out for a while. Connect with me and let me know your thoughts! And remember, this is only the introduction. Stay tuned for what’s to be written.